FieldOps

B2B supply chain management platform that drove 3x operational efficiency with real-time visibility at scale.

Streamlined fragmented workflows for landcare businesses across scheduling, crew coordination, and resource tracking.
MY ROLE
Product Designer
RESPONSIBILITES
Led end-to-end product design from research through delivery, conducting field observations and supervisor interviews to uncover operational inefficiencies. Collaborated with product managers and engineers to translate insights into scalable workflows, while balancing user needs with technical and business constraints.
BACKGROUND

Rethinking workforce coordination across fragmented lawncare operations at scale

The client’s reliance on manual processes created growing friction as operations scaled. I was tasked with rethinking how to unify workforce coordination and provide the visibility needed for smarter decision-making.
SOLUTION OVERVIEW

By unifying fragmented workflows into one connected platform, we simplified coordination for supervisors and reduced daily friction for field crews driving adoption across both sides.

🗣️ 12 User Interviews  
⛳️ 16+ hours of field shadowing
✅ 48 survey responses
📄 60+ manual notes

SOLUTION 1

Before

Supervisors juggled spreadsheets, whiteboards, and phone calls to track progress. Mid-day changes required dozens of calls to crews, often leading to delays and missed updates.

After

A centralized dashboard with real-time crew locations, task status, and resource tracking. Supervisors could reassign work instantly and cut coordination calls by 25%.

SOLUTION 2

Before

Crews received updates through scattered texts and calls, often missing key details. Missing materials or unclear instructions forced costly back-and-forth.

After

A mobile-first app delivering clear daily task lists, turn-by-turn route updates, and real-time resource checks. Crews gained clarity from start to finish, reducing missed starts by 40%.

WHY WAS REVAMP NEEDED?

Field operations relied on manual coordination and scattered communication, making it difficult to scale efficiently and maintain visibility as crews and projects grew.

Hence our client wanted to revamp the experience to:
IDENTIFIED PROBLEM

We prioritized identifying key friction points and inefficiencies within field operations before proposing solutions.

To do this, we engaged closely with supervisors through in-depth interviews, accompanied crews on ride-alongs to witness workflows firsthand, and analyzed existing processes to map out areas causing the most wasted effort and delays.
🗣️ 12 User Interviews  
⛳️ 16+ hours of field shadowing
✅ 48 survey responses
📄 60+ manual notes

01 Fragmented Task Coordination and Scheduling

Assignments scattered across texts, calls, and notes led to missed details, late starts, and constant supervisor clean-up.

02 Inefficient Route Planning

Supervisors planned routes manually, relying on static maps and memory. When schedules shifted mid-day, crews struggled to adapt, resulting in wasted fuel, uneven workloads, and missed appointments.

03   Tool & Resource Readiness Gaps

Crews frequently arrived on-site without the right tools or enough materials. Discovering shortages in the field forced unplanned trips back to the depot, delaying jobs and frustrating clients.

04 Limited Operational Visibility

Supervisors relied on periodic phone check-ins to gauge crew progress. Without real-time updates, they lacked confidence in job status and often had to make decisions based on guesswork.

Hence our challenge was,

How might we create real-time visibility and seamless coordination across crews, supervisors, and business systems to optimize workflows, reduce inefficiencies, and improve operational outcomes?

IDEATION & TESTING

To move from insights into action, we explored a broad solution space and validated early concepts directly with users.

We ideated early concepts addressing communication, routing, and visibility gaps, then narrowed them using feasibility, desirability, and impact as our criteria. From there, we created low-fidelity prototypes including paper sketches and interactive flows to gather authentic reactions from crews and supervisors.
Crazy 8’s
Low-fidelity prototyping
10+ Usability walkthroughs
This phase was critical: it not only validated our design direction but also helped , ensuring we focused on solving the most pressing workflow inefficiencies
Solution

01 Designing for Unified Command & Proactive Oversight

A single command center that consolidates jobs, revenue, and crew status at a glance. Reduces the cognitive load of supervisors who previously relied on scattered spreadsheets and phone calls.

02 Enabling Adaptive Scheduling & Dynamic Control

Enables supervisors to assign, track, and adjust work in real time. Eliminates delays from manual updates and ensures crews always have clarity on priorities.

03 Route Optimization

AI-driven routing minimizes travel time, fuel costs, and idle crew hours. Automatically adapts to changes like cancellations or urgent requests, keeping operations efficient.

04 Resource Readiness: Eliminating Shortages & Overstock

Centralized tracking of tools and materials prevents shortages and over-ordering. Automates stock updates so supervisors no longer rely on manual counts.

05 Driving Operational Confidence: Real-Time Fleet Health

Provides real-time visibility into vehicle status, usage, and maintenance needs. Replaces paper driver logs and reduces unexpected downtime through proactive monitoring.

06 Secondary Screens & States

IMPACT OF OUR WORK

01. Enabled 30% more job completions per day

With route optimization and real‐time crew updates, daily throughput increased substantially without increasing crew size.

02. Reduced fuel and travel time

By optimizing routes and minimizing unnecessary stops, crews spend less time driving and more time working.

03. Cut supervisor coordination time by 40%

Less time spent chasing status updates and clarifying tasks, supervisors now operate more proactively.

04. Reduced administrative overhead

From scheduling, task tracking, materials inventory: much of the paperwork and manual tracking was removed.

Words of Appreciation

"Gravity Drive uncovered the root problems we faced and translated complex workflows into simple, usable systems—helping us see solutions we hadn’t even imagined."
• • •

"The process felt collaborative from the start. Their ability to translate complex field workflows into simple, usable systems gave our team the confidence that we’re building not just software, but the right software."

REFLECTION

Adapting design approaches to navigate ambiguity in unfamiliar territory

Working on this project taught me how to adapt design methods to a completely unfamiliar industry and still keep the process human-centered. The most fulfilling part was immersing ourselves in the world of landscaping through research, company outreach, and user stories, which pushed me to grow beyond assumptions.

It reinforced that even in complex domains with shifting needs, the principles of empathy, collaboration, and iteration remain universal and can always guide us toward meaningful solutions.