B2B supply chain management platform that drove 3x operational efficiency with real-time visibility at scale.
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Rethinking workforce coordination across fragmented lawncare operations at scale
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Field operations relied on manual coordination and scattered communication, making it difficult to scale efficiently and maintain visibility as crews and projects grew.
We prioritized identifying key friction points and inefficiencies within field operations before proposing solutions.
01 Fragmented Task Coordination and Scheduling
Assignments scattered across texts, calls, and notes led to missed details, late starts, and constant supervisor clean-up.
02 Inefficient Route Planning
Supervisors planned routes manually, relying on static maps and memory. When schedules shifted mid-day, crews struggled to adapt, resulting in wasted fuel, uneven workloads, and missed appointments.
03 Tool & Resource Readiness Gaps
Crews frequently arrived on-site without the right tools or enough materials. Discovering shortages in the field forced unplanned trips back to the depot, delaying jobs and frustrating clients.
04 Limited Operational Visibility
Supervisors relied on periodic phone check-ins to gauge crew progress. Without real-time updates, they lacked confidence in job status and often had to make decisions based on guesswork.
Hence our challenge was,
How might we create real-time visibility and seamless coordination across crews, supervisors, and business systems to optimize workflows, reduce inefficiencies, and improve operational outcomes?
By unifying fragmented workflows into one connected platform, we simplified coordination for supervisors and reduced daily friction for field crews driving adoption across both sides.
SOLUTION 1
Before
Supervisors juggled spreadsheets, whiteboards, and phone calls to track progress. Mid-day changes required dozens of calls to crews, often leading to delays and missed updates.
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After
A centralized dashboard with real-time crew locations, task status, and resource tracking. Supervisors could reassign work instantly and cut coordination calls by 25%.
SOLUTION 2
Before
Crews received updates through scattered texts and calls, often missing key details. Missing materials or unclear instructions forced costly back-and-forth.
After
A mobile-first app delivering clear daily task lists, turn-by-turn route updates, and real-time resource checks. Crews gained clarity from start to finish, reducing missed starts by 40%.
To move from insights into action, we explored a broad solution space and validated early concepts directly with users.
We began by mapping the status quo of field operations, focusing on how scheduling, routing, and resource tracking were handled day-to-day.